Naina, an Indian born in the Netherlands, grew up with one foot in two worlds. Her connection to India was always present at home, especially through food, spices and, of course, chai.

She grew up watching her mother make different blends depending on the moment — when someone was feeling under the weather, needed a little comfort, or simply wanted a good cup of tea. Tea was never just something to drink. It was part of everyday life.

That stayed with Naina.

Madn started from that same idea: take the teas and traditions we grew up with and make them exciting for today.

Inspired by Indian traditions and influenced by the world around us, Madn creates blends that bring together familiar ingredients, unexpected flavours and a little more personality.

Because tea doesn't have to be boring.